Pengaruh Tata Letak Terhadap Kepuasan Pelanggan Ritel

Authors

  • Emmy Supariyani STIE Kesatuan
  • Bintang Sahala Marpaung STIE Kesatuan

DOI:

https://doi.org/10.37641/jimkes.v1i1.251

Keywords:

grid line layout; customers’ satisfaction, retailers

Abstract

Layout of a store  is very influential to customers’ convenience in shopping. Store layout is defined as setting the selling and non-selling, path, display shelf, placement of goods and tools connected each other that unite in a structure.This study is done to find out and get a clear picture concerning the effect of grid line layout to customers’ satisfaction of foodmart Ekalokasari Bogor. This study  is also to know the average value and the relationship closeness between grid line layout and customers’ satisfaction at Foodmart Ekalokasari bogor.

The result of this research shows that customers’ perception on grid line layout at Foodmart Ekalokasari Bogor nowadays is good; by using average analysis (performance – importance), it’s gotten the performance average value is 4223. While the importance average value is 4132 where the table of scale range of average analysis is good. Based on the research conducted, it can be known that grid line layout contributes 42,9% to customers’ satisfaction at Foodmart Ekalokasari Bogor. Based on the analysis, it can be concluded that grid line layout at Foodmart Ekalokasari Bogor has influence towards cutomers’ satisfaction. This can be proved based on the contribution of grid line layout towards customers’ satisfaction at Foodmart Ekalokasari Bogor.

 

Keywords: grid line layout; customers’ satisfaction, retailers

Downloads

Download data is not yet available.

References

Ating, Soemantri dan Sambas Ali Muhidin. 2006. Aplikasi Statistik dalam Penelitian. CV Pustaka Setia, Bandung.
Brandt, D.R., 2000, “An “Outside-In” Approiach to Determining Customer-Driven Priorities for Improvement and Innovation”, White Paper Series, Volume 2 – 2000. http://www.burke.com/whitepapers/Burke%20Overview%20v1%20pdf.pdf
Buchari. Alma. 2005. Manajemen Pemasaran dan Pemasaran Jasa . Ed. Revisi. CV Alfabeta Bandung.
Christina Widya Utama. 2006. Manajemen Ritel (Strategi dan Implementasi Ritel Modern). Salemba Empat. Jakarta.
Chris Donove dan James d.Power. 2007. Satisfaction. PT. Elex Media Komputindo. Jakarta.
Cravens, Hills, Woodruff. 2002.Marketing Management, Richard D Irwin, Inc.
……………………………. 2003.Marketing Management, A.I.T.B.S. Publisher & Distributors (Regs), Krishan Nagar, Delhi, India.
Djaslim Saladin. 2003. Intisari Pemasaran & Unsur-unsur Pemasaran, Linda Karya, Bandung.
Fandy, Tjiptono dan Gregorius Chandra. 2005. Sevice, Quality & Satisfaction. CV Andi Offset (penerrbit Andi)
Freddy, Rangkuti. 2003. Riset Pemasaran. PT. Gramedia Pustaka Utama. Jakarta
Handi Irawan. 2006. 10 Prinsip Kepuasan Pelanggan edisi tujuh.Kelompok Gramedia PT. Elex Media Komputindo. Jakarta
Hendri Ma’ruf. 2006. Pemasaran Ritel. PT. Gramedi Pustaka Utama. Jakarta
Isti Surjandari and Annury Citra Seruni. 2005. Design Of Product Placement Layout In Retail Shop Using Market Basket Analysis, a case study of retail store at Kukusan, Depok. Paper, Industrial Engineering Department, Faculty of Engineering, University of Indonesia, Depok.
I. H. Witten, E. Frank, Modified Grid Layout Data Mining: Practical Machine Learning Tools and Techniques with JavaImplementations, chapter 8,
Kottler, Philip. 2000. Manajemen Pemasaran edisi Millenium. Jilid 1. Alih Bahasa : Hendra Teguh. Et al. Prenhalindo. Jakarta.
Kottler, Philip 2003. Marketing Management. Prentice-Hall inc., New Jersey.
Kottler, Philip. 2007. Manajemen Pemasaran edisi 12. PT. Indeks. Jakarta.
Kottler and Kevin Lane keller. 2006. Marketing Management 12’e (Pearson Internasional Edition).
Lamb, Hair, McDaniel. 2001. Pemasaran. PT. Salemba Emban Patria.
Latu, T.M., & Everett, A.M., 2000, Review of Satisfaction Research and Measurement Approaches, Departement of Conservation, Wellington, New Zealand.
http://www.doc.govt.nz/Publications/004~Science-and-Research/Older series/PDF/IR183.pdf
Levy, Michael dan Weitz.Barton A 2004. Retailing Management, 5th Edition.
Mahmud Machfoedz. 2005. Pengantar Pemasaran Modern. Akademi Manajemen Perusahaan YKPN. Jakarta
Popon Pebriani 2008. Pengaruh Atmosfer di Dalam Toko dan Pelayanan Terhadap Kepuasan Pelanggan. STIE Kesatuan. Bogor
Richard F.Gerson. 2004. Mengukur Kepuasan Pelanggan. PPM. Jakarta
Sigit Triyono. 2006, Sukses Terpadu Bisnis Ritel, PT. Elex Media Komputindo.
Suharyadi dan Purwanto S.K. 2004, Statistika untuk Ekonomi dan keuangan Modern Edisi 2, Salemba Empat.

Downloads

Published

2013-04-23

How to Cite

Supariyani, E., & Marpaung, B. S. (2013). Pengaruh Tata Letak Terhadap Kepuasan Pelanggan Ritel. Jurnal Ilmiah Manajemen Kesatuan, 1(1), 13–22. https://doi.org/10.37641/jimkes.v1i1.251