Pengaruh Suasana Kafe Terhadap Niat Kunjungan Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi
Studi Kasus: Pemutaran Musik Instrumental Di Jco Reserve Jalan Jenderal Sudirman, Kota Bogor
DOI:
https://doi.org/10.37641/jipkes.v7i1.5561Keywords:
suasana kafe, kepuasan pelanggan, niat kunjungan ulangAbstract
Using customer satisfaction as a mediating variable, this study was carried out at JCO Reserve to investigate the impact of café atmosphere on revisit intention. The study's foundation is the idea that creating a welcoming and cosy café atmosphere is crucial to boosting patron satisfaction and encouraging repeat business. Customers of JCO Reserve were given questionnaires to complete in order to gather data for this quantitative research project. Purposive sampling was used in the sampling procedure. Additionally, Structural Equation Modelling (SEM) with the Partial Least Square (PLS) approach was used to process and analyse the data. The results of this study demonstrate that customer happiness is positively and considerably impacted by café atmosphere. Additionally, it was discovered that the intention to return was positively and significantly impacted by customer satisfaction. The findings also show that revisit intention is positively and significantly impacted by café atmosphere. Furthermore, it has been demonstrated that the association between café atmosphere and intention to return is mediated by customer satisfaction. According to the study's findings, enhancing a café's ambience, especially with regard to music, can boost patron satisfaction, which in turn promotes the intention to return
References
[1] Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage Publications.
[2] Hochreiter, V., Benedetto, C., & Loesch, M. (2023). The Stimulus-Organism-Response (S-O-R) Paradigm As A Guiding Principle In Environmental Psychology: Comparison Of Its Usage In Consumer Behavior And Organizational Culture And Leadership Theory. Journal Of Entrepreneurship And Business Development, 3(1), 7–16. Https://Doi.Org/10.18775/Jebd.31.5001
[3] Kotler. (1973). Kotler - Atmospherics As A Marketing Tool (Cité 171) - 1973.Pdf. In Journal Of Retailing (Pp. 48–64).
[4] Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D (Vol. 17).
[5] Tirtana, D., Guritno, B., Turmudhi, A., Tinggi Ilmu Ekonomi Totalwin, S., Gedong Songo Raya, J., Kunci, K., Pelayanan, K., & Wajib Pajak, K. (2025). Dinamika Servicescape Dan Kualitas Pelayanan Terhadap Kepuasan Wajib Pajak. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(1), 6800–6806. Https://Doi.Org/10.31004/Jerkin.V4i1.2770
[6] Zuhdi, S., & Soedargo, B. S. M. B. P. (2025). Perilaku Konsumen (Perilaku Konsumen). In Cv Budi Utama: Vol. 5 No. (Issue September). Https://Www.Academia.Edu/37610166/Perilaku_Konsumen_Perilaku_Konsumen_Makalah_Perilaku_Konsumen
