PERAN MEDIA SOSIAL DALAM PENINGKATAN PARTISIPASI PEMILIHAN PEMULA SISWA YANG DIBERIKAN DI KABUPATEN BOGOR
Along with the development of Internet-based information technology, the
more important role of online social media as one of the factors that can give a
positive effect in increasing the participation among students as novice voters in
the general election. However, in reality, the politicians of political parties that
compete in the election of legislative members in Bogor regency in 2014 have not
been optimal in utilizing the social media. The impact of voter participation rate
beginners among low students. Therefore, this study has a goal to describe social
media users among students as a beginner voter in Bogor District. This research
method is descriptive analysis, is to describe, analyze and interpret data.
Techniques of data collection by observation, interview, questionnaire and FGD
(Focus Group Discussions).
The results showed that the use of social media is increasingly massive
among students as the novice voters in Bogor regency to gain access to
information about the election, especially the information of candidates submitted
through social media applications, such as Twitter 35% users, 28% Facebook,
and 28% Instagram. Use of such social media applications is often accessed and
made as a consideration of their choice. As for suggestions for politicians, among
others: (1) Need to utilize social multimedia in election campaign optimally (2).
The content of political messages should be tailored to the characteristics of
beginner voters, such as simple, practical, interesting and easily understood by
Keywords : Social media, political participation, elections and beginner voters