Digital Wallet Use Behavior on Generation Z in Bogor

Authors

  • Henry S Octavian Institut Bisnis dan Informatika Kesatuan, Bogor
  • Bayu P Soedargo Institut Bisnis dan Informatika Kesatuan, Bogor

Keywords:

Financial Technology, Payment Behavior, Digital Wallet, Generation Z, Technology Acceptance Model

Abstract

Abstract
Digital payments have now become a new habit for the most consumer along with the development of non-cash
payment innovations. There has been an increase in the use (intensity and value) of digital money in recent years
along with the pandemic in the effort of touch-less transactions. Consumer behavior with a demographic
background, the age group born in 1997-2021, known as generation z is the digital native generation to be
interesting because they will become a big market in the years ahead. The formulation of the research problem is
that service quality, perceived convenience, perceived benefits, and promotions have a positive influence on the
use of digital money. The purpose of this study is to find out how much interest and intensity in using digital
wallets are among Generation Z and to find out the relationship between variables both internal and external to
consumers in the use of digital wallets. research will be conducted using research methods. Primary data will be
taken using an e-form survey on generation z respondents in several schools and campuses in the city of Bogor.
The collected data will be processed and analyzed using the method of description, cross tabulation, and
analytical approach with Technology Acceptance Model (TAM). the results of the study show support for the
research hypothesis and also previous research related to the use of digital wallets. From the behavioral patterns
of digital wallet users, they can provide recommendations on the digital wallet marketing strategy itself
Keywords: Financial Technology, Payment Behavior, Digital Wallet, Generation Z, Technology Acceptance
Model

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Published

2021-12-25