Penerapan Social Media Marketing Pada Kinasih Resort & Conference Bogor

Authors

  • Sephia Herliana Muchtar Institut Bisnis Dan Informatika Kesatuan
  • Sulistiono Sulistiono Institut Bisnis Dan Informatika Kesatuan
  • Ade Mulyana Institut Bisnis dan Informatika Kesatuan

DOI:

https://doi.org/10.37641/jabkes.v4i2.1916

Keywords:

social media marketing, digital marketing, media sosial

Abstract

Marketers today view social media as a great potential to increase market share. Companies can use social media marketing to sell products, build brand equity, and grow greater customer loyalty. This study aims to determine: 1) Implementation of social media marketing at Kinasih Resort & Conference Bogor; 2) Obstacles in implementing social media marketing at Kinasih Resort & Conference Bogor; 3) How to overcome obstacles in implementing social media marketing at Kinasih Resort & Conference Bogor. The results of this study include: 1) Implementation of social media marketing including utilizing social media platform features, creating account identities, and communicating with prospects through broadcasts; 2) Obstacles that arise in implementing social media marketing including obstacles in increasing traffic and leads because targets often respond slowly to communication; 3) solutions that have been implemented by the company include diligently checking targets and rechecking in making offers.

Keywords: social media marketing, digital marketing, social media

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Published

2024-08-09