Stakeholder Analysis In The Strategic Development Planning Of Batutulis Tourism Area, Bogor City

Authors

  • Bambang Hengky Rainanto Institut Bisnis dan Informatika Kesatuan
  • Fitria Herawati Institut Bisnis dan Informatika Kesatuan
  • Siti Yasmin Salsabila Sunantoputri Institut Bisnis dan Informatika Kesatuan
  • Charles Parnauli Saragi Institut Bisnis dan Informatika Kesatuan
  • Abdul Thalib Bon Universiti Tun Hussein Onn Malaysia
  • Jonathan Van Melle Avans University of Applied Sciences
  • Bambang Rudyanto Wako University

DOI:

https://doi.org/10.37641/jimkes.v13i1.3072

Abstract

Bogor, one of Indonesia's oldest cities, is renowned for its distinctive culture and rich historical heritage, including the Batutulis area. This area holds significant remnants of the Sundanese Kingdom's history and has been designated as a historical and cultural tourism destination in Bogor. Effective development of a tourism area necessitates collaboration among various stakeholders. However, in the case of Batutulis, insufficient communication and cooperation have led to misunderstandings among stakeholders. To address these issues, appropriate strategies are essential in the non-physical planning of the Batutulis Tourism Area, including stakeholder roles, tourism product development, and marketing strategies to ensure comprehensive and well-structured tourism planning. This research aims to identify, classify, and analyze the relationships between stakeholders involved in developing the Batutulis Tourism Area. A descriptive qualitative method was employed, integrating stakeholder and SWOT analyses. Data collection techniques included observations, interviews, and document reviews, with interviews conducted with stakeholders identified through the Pentahelix Strategy. The successful development of the Batutulis Tourism Area depends on strategic planning and collaboration among stakeholders, emphasizing the need for synergy in coordination, communication, and cooperation.

 

Keywords: Stakeholders, Pentahelix Strategy, Non-Physical Planning, Tourism Development, Historical and Cultural Tourism

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Published

2025-01-24

How to Cite

Rainanto, B. H., Herawati, F., Sunantoputri, S. Y. S., Saragi, C. P., Bon, A. T., Van Melle, J., & Rudyanto, B. (2025). Stakeholder Analysis In The Strategic Development Planning Of Batutulis Tourism Area, Bogor City. Jurnal Ilmiah Manajemen Kesatuan, 13(1), 179–194. https://doi.org/10.37641/jimkes.v13i1.3072