Pengaruh Bukti Fisik, Reliabilitas, Assurance, Daya Tanggap Dan Empati Terhadap Loyalitas Pelanggan Emeralda Golf

  • Melani Melani Institut Bisnis dan Informatika Kesatuan
  • Sujana Sujana Institut Bisnis dan Informatika Kesatuan
  • Gen Gen Gendalasari Institut Bisnis dan Informatika Kesatuan
Keywords: service quality, customer loyalty

Abstract

nies. The many competitors in similar companies make each golf club compete to provide services and facilities that support the satisfaction of the golfer and encourage each golfer to be loyal to the products or services offered from each golf course.          The purpose of this study is (1) To find the influence of Physical Evidence of the Customer Loyalty (2) To find out the influence of Reliability of the Customer Loyalty, (3) To find the influence of Assurance of the Customer Loyalty. (4) To find out the magnitude of the effect of Responsiveness of the Customer Loyalty. (5) To find out the influence of Empathy of the Customer Loyalty. (6) To find out the influence of Physical Evidence, Reliability, Assurance, Responsiveness and Empathy together of the Customer Loyalty.  Keywords: Tangibles, Reliability, Assurance, Responsiveness, Empathy and Customer Loyalty.

Published
2021-06-18
How to Cite
Melani, M., Sujana, S., & Gendalasari, G. G. (2021). Pengaruh Bukti Fisik, Reliabilitas, Assurance, Daya Tanggap Dan Empati Terhadap Loyalitas Pelanggan Emeralda Golf. Jurnal Ilmiah Pariwisata Kesatuan, 2(1), 31 - 40. https://doi.org/10.37641/jipkes.v2i1.584