PENGARUH KARAKTERISTIK UMKM, SIKAP DAN MENTAL TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM) SEBELUM DAN SESUDAH SISTEM SATU ARAH (SSA)

(Studi kasus pada UMKM Kota Bogor)

Abstract

This research is motivated by the system changes applied in Bogor.
Therefore, the government should review the system that is applied. This study
aims to determine the impact of One Way System (SSA) on Small and Medium
Enterprises (MSME) performance before and after the application of One Way
System (SSA), as well as analyze the most dominant variable which affects the
performance of small and medium business (UMKM).
The sample of this research is 100 respondents who become the
perpetrators of UMKM. Samples were taken using purposive sampling technique
with non-probability sampling approach. Then the analysis of data obtained both
quantitatively and qualitatively. Qualitative analysis is an interpretation of the
data obtained in the field and analysis of answers given by the respondent, while
the quantitative analysis includes the validity test, reliability test, classical
assumption test, multiple linear regression analysis, correlation coefficient and
coefficient of determination, F test, t-test and test-t independent sample.
The results of this study indicate that Location (X1), Time of Operation
(X2), Fund Source (X3), Business Origin (X4), Business Size (X5) and Attitude and
Mental (X6) proved to have a positive and significant effect on the Performance of
Micro Enterprises Small and Medium Enterprises (UMKM). Among the six
independent variables analyzed Fund Source, Business Origin and Attitude and
Mental are the variables that have the greatest influence on the dependent
variable then followed by Location, Time Length of Operation and Business Size.

Keywords : Location, Time of Operation, Fund Source, Business Origin, Size
Business, Attitude, and Mental, Small and Medium Business
Performance (UMKM)