PERILAKU KONSUMEN RITEL MODERN AKAN KANTONG PLASTIK BERBAYAR

Abstract

This study aims to determine the behavior of modern retail consumers in
using plastic bags when shopping at modern retail stores in Indonesia. The
second goal of this research is to identify the consumer perception of product and
price from environmentally friendly shopping bag packaging product. The third
objective is to identify the business opportunity of environmentally friendly
shopping bags. Samples were chosen using non-probability technique i.e.
convenience sampling with sample size amounting to 200 respondents. Data
collection techniques used questionnaire instruments with data analysis
techniques using descriptive data analysis and non-parametric paired sample
comparison analysis methods.
Based on the results of the analysis data, the consumer behavior of the
respondents of this research is not or have not moved to take the initiative to
carry their own shopping bags when shopping at modern retail stores.

Keywords: Business Opportunities, Retail Consumer Behavior, Shopping Bags,
Environment