OVERVIEW OF SMES OF BED SHEETS, BLANKETS AND MUSLIM CLOTHES FOR CHILDREN AT RAM SHOP 7 MARKET BOGOR

Abstract

Along with the development, the human needs keeps increasing day by
day, starting from the needs of primary, secondary, and tertiary. These needs have
an important role in human life today, especially in the field of clothing business.
These needs must be met by each individual according to their level of need.
The purpose of this research is to know the products that exist in Ram
Shop 7, to identify how to promote their products to consumers in Ram Shop 7,
and to identify the obstacles that occur in the existing working system in Ram
Shop 7 Bogor.
As for the results of the research, the writer can identify the product, price,
place, promotion, human resources, financial, production process and socioeconomics
conducted by this MSME have not been run well.

Keyword : UMKM, Product, Promotion