PENINGKATAN DAYA SAING PASAR TRADISIONAL DI KOTA BANDUNG

Abstract

The existence of traditional markets in Bandung needs to be maintained.
This is driven by the influence of globalization, economic growth, technology,
social and cultural change of society, as well as the growth of modern markets or
modern stores, such as mini markets, supermarkets, etc.
The purpose of this research is to identify the existing condition of
traditional markets in Bandung, to specify the determinant factors of traditional
markets competitiveness in Bandung, and to generate the competitiveness
enhancement model of a traditional market in Bandung. The method used is
exploratory research and descriptive research. The technique of data collection is
conducted through Focus Group Discussion (FGD), and questionnaire
distribution.
The results show that to increase the competitiveness of the traditional
market in Bandung, it requires a model that provides strategic and integrated
steps based on the perception of society, organization, human resources, product,
market aspect, government policy, and competition aspect. Besides, the
improvement of traditional markets competitiveness requires professional market
management, through market innovation, so that the development of traditional
markets can have an ideal competitiveness.

Keywords: competitiveness, traditional market.